Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. NASCAR is a name synonymous with stock car racing in the United States. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. 01:15. Then came the NASCAR popularity boom, the TV ratings and the $15 million per-car, per-season primary sponsorships. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. NASCAR: The real reason the sport's popularity and fanbase are dwindling Many former fans consider this state of affairs to be ridiculous. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the. What Are Songs That Mention NASCAR In Them? - rookieroad.com Along with that came an all-important metric: the Nielsen ratings. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited March 04, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. Just ten years later, there were 13 such eventsnearly half the schedule. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. Related: NASCARs NextGen car shows promise and one huge issue. NASCAR scraped bottom. Yes, thats actually true; read it again if you need to. Opinions expressed by Forbes Contributors are their own. The constant changes NASCAR does, it doesnt have the same good feeling it used to have, Lanette Williams told USA TODAY Sports. As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. The one thing, though, that all those racing drivers had in common Petty, Pearson, Parsons, Bodine, Waltrip, Earnhardt, Wallace and the rest is that they all started racing on local tracks and created reputations for themselves as hard chargers who were winners. When people click on our Whatever the reason, the fact is that NASCAR is losing TV viewers, struggling to fill stands, and being abandoned by sponsors. Dover is a 1-mile track, and 11 laps does not take long. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. The broadcasts have also improved. It may leave behind fans stuck in the past. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. Im also someone who became a disenchanted former fan myself. NASCAR has lost interest in us.. It would have been nice to have heard more during the championship race from Earnhardt. NASCAR Cup Series Drivers | Official Site Of NASCAR Popular graph types include line graphs, bar graphs, pie charts, scatter plots and histograms. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. Photo credit: eliduke on Visualhunt.com / CC BY-SA Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA So here are three actual reasons for the decline of NASCAR. It rewards winning, which rewards fighting for wins, which creates rivalries. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). Last year, nearly 70 million unique viewers tuned in to. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. Most die-hard fans of NASCAR are those that have followed it the longest. But the initial Chase, an artificial and contrived points reset, was despised by fans. or Disney plus; there's more competition for those eyeballs then there's ever been. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. We respect your privacy. NASCAR's oval. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. They do not want to watch commercials over and over again. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. NASCAR is super popular because of three reasons. Fans said tickets are the smallest impact on their financial decision, because ticket prices are dwarfed by the cost of hotel rooms and transportation to events. But that in itself wasn't necessarily the crime. In the early 2000s, NASCAR was soaring. The markets simply couldnt support them anymore. . Photo credit: brandonzeman on Visual Hunt / CC BY-SA Related: NASCARs Daytona 500 ratings indicate a worrisome trend. For eight years, Lanette and Jim Williams of Missouri said they traveled to an average of nine NASCAR races per season. What are the biggest differences between these sports? Please do not hesitate to contact me. Early stock car racing and the birth of NASCAR After World War II, stock car racing became one of America's fastest-growing. NASCAR Cup Series star Denny Hamlin said he is watching more Formula One than ever because so many friends are talking about the F1 races (Gary A. Vasquez/USA TODAY Sports). I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. Most die-hard fans of NASCAR are those that have followed it the longest. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. Sundays race at Auto Club is also down from the second race of the 2021 season. Still with me? The 2021 campaign includes six road course races, a dirt race at Bristol (! June 16, 2022. OK, here we go. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. It makes a world of difference watching on TV. Those numbers of course, dont tell the entire story. Sometimes theyd follow the circuit for two or three weeks at a time. (Chris Graythen / Getty Images) 29% of sports fans said they're more likely to watch a NASCAR . Comments Off on What Caused The Decline of NASCAR? Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. lire All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. And stage races have also not gone over well with purists. By anyone's standards that is an alarming fall. NASCAR Cup Feb 27, 2023 . (I started with 2017 because it's recent and covers . In some ways the Recession came at a most inopportune time for sports TV. NASCAR . NASCAR on TV. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. NASCAR - Statistics & Facts | Statista For the first time in over a decade and a half, they seem to be headed in the right direction. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Firstly, the NASCAR Hall of Fame is located in Charlotte. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. Anyone who was watching then could tell you that wasnt unusual at all. This article looks at several of the reasons why NASCAR is losing fans. Another reason why NASCAR is losing popularity is due to the fact that there are just too many races. The broadcasts really were over-saturated with ads enough to drive fans away. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Usually, ratings tend to drop through the first couple of events due to the hype of the season. . Gordon scored the most points overall of any driver in 2004, 2007, and 2014. Related:15 Rules Every NASCAR Employee Has To Follow. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. ^ Cited revenue was AUD$1.547B; exchange rate of 1 euro per AUD$1.61 for 2019 season used here. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. nascar popularity graphnrl bulldogs news and rumours. Corey LaJoie gets loose, spins Brad Keselowski. It was, but even that wasnt the point. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Which Sports Have the Whitest/Richest/Oldest Fans? In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. Photo credit: wjarrettc on Visual hunt / CC BY NASCAR 21: Ignition redefines the official video game of the world's most popular stock car racing series. So that's a positive viewership increase of 2%. This is a BETA experience. The franchise system has made NASCAR a closed shop. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. Here is a full ranking of NASCARs popularity by state: West Virginia is the so-called NASCAR state with the most interest in the motorsport. (Photo by AaronP/Bauer-Griffin/GC Images). After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. By anyones standards that is an alarming fall. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). We all know what Im talking about. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. Opinions expressed by Forbes Contributors are their own. --NASCARs competition-related decisions and constant rules changes have hurt the sports credibility and turned off some traditional fans. On the chaotic day of January 6, 2021, it was not really clear what Donald Trump and his allies were trying to accomplish in challenging the confirmation of Joe Biden's election in Congress, even. Why poll the fans if youre just going to ignore them? And he had a very large fan base. Average finishing positions from 2017-2021 are blue. And I said all that without even bringing up that profoundly irritating cartoon gopher. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. Weekly races at smaller locales have come off even worse. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. (Photo by Jonathan Ferrey/Getty Images). NASCAR TV ratings were once the darlings of the sport. They are included along with social media engagement, streaming, and the like. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. Las Vegas Schedule. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. NASCAR SPONSORSHIP: RACING IN THE RED - The Virginian-Pilot When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Originally, these were in fact stock cars. IndyCar Vs. NASCAR: Which One Is More Popular? OTHER VIEWS? Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. NASCAR's growing influence in Europe - Motorsport However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. 4 million viewers in 2015,. Power Rankings: 2022 NASCAR Cup Series season look ahead Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA Prerace entertainment such as the Sprint Experience and Foxs NASCAR RaceDay TV stage are gone. 9 Unflattering Facts NASCAR Does Not Want You To Know - HotCars Back in the 90s (and 70s and 80s), NASCAR was relevant only to one corner of the USA. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. NASCAR Most & Least Popular States [MAP] There is no denying that NASCAR's popularity has waned over recent years. ), and a race at the concrete venue of Nashville for the first time. Are you interested in testing our business solutions? The three most-cited reasons: --Cost of the trip. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Fans explain why they stopped attending NASCAR races - USA TODAY The cars already were mostly spec at that point, and the sport was doing just finebooming even. Voting is now open for the . Get in touch with us. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. of Jim, 65, and Lanette, 63, said they were disgusted by some of NASCARs decisions in a five-month period starting in September 2013. We are happy to help. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. Final five-wide salute on Auto Club's 2-mile configuration . "We've got the graphs, and they're easy to read," Evernham said, then made . But after the season finale in 2013, they stopped. It would have saved a lot of time. number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. Auto Club Results. About This Game. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Editor's note: These rankings initially ran November 9, 2021. Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Can NASCAR Steer Itself Back Into Popularity? : NPR Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. Photo credit: PDA.PHOTO on Best Running / CC BY-ND Sports Fan Bases Most Likely to Support or Reject Social Justice Advocacy responsible handling and protection of your personal information. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. NASCAR Cup Series average TV audience in the U.S. 2022 - Statista So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. Though the couple'shealth insurance has gone from $300 to $800 a month, finances are not the main reason they stopped traveling to events. With Formula 1 attendance achieving around 4 million people per year in total, and NASCAR achieving around 3.5 million people per year. Also, the popularity back in the 90s was also a lot cheaper, tickets were rather cheap for the time and the races were shown in non-cable channels. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Clicking on the following button will update the content below. Racing is still pretty danged dangerous. It is best known for organizing stock-car racing. with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by There are certainly many factors to suggest that the popularity and the fanbase of NASCAR are dwindling. how to check logs in fortigate firewall. affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so.