Garriga, E & Mel, D. 2004, Corporate social responsibility theories: mapping the territory , Journal of Business Ethics, vol 53, no. Along with this, British airways also provides details regarding the financial position of the company to its shareholders (Parsa Lohani, 2019). 458m. plagiarism-free paper. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. << The company has undertaken many community service programs and engaged in local community development activity. It appears that you have an ad-blocker running. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). On the other hand, the accounting aspect of CSR is considered as a strategy that enhances efficiency and productivity. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. the employees. Get inspiration for your writing task, explore essay structures, endstream How Do Stakeholders Influence Business Activities?. /Type /Metadata Retrieved 27 December 2019, kokemuller, N. (2019). 1 This is a concern as the company has posted a loss in 2012. Further, this company merged with Iberia in 2011 and introduced basic economy fares for long routes to provide low price services to customers (Boon, 2019). British Airways has taken various initiatives to ensure that employees are kept satisfied in the organization. Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. . According to the CSR report of the British Airways, aviation is an important part of the industry as it provides employment, trade links, tourism and support for economic development through air travel. (British Airways 2012, p. 16). Revenue passenger km British Airways is a major international airline with a diverse range of stakeholders who are invested in the company's success. >> In addition to this. Bulgaris Bulgarian reg.number: 206095338 British Gas said the company was changing the way it worked "to give our customers the service they want and protect the future of our company and 20,000 UK jobs". British Airways premium economy seats are typically stocked at boarding with a pillow, a blanket, noise-canceling headphones and an amenity kit. The whole profitability of British Airways depends on its customers ("British Airways", 2019). BA Stakeholders Stakeholder Relationships BA is for a two-way communication For more information, click here: https://www.mindsmapped.com/courses/business-analysis/business-analysis-training-for-beginners-as-per-babok-v3/. See all the latest information and updates from IAG, -98.4% British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. Customers can now check travel restrictions and entry requirements of any destination British Airways flies to with an online tool on ba.com that brings together the latest information for over 100 countries. Long-run performance of an organisation is decided by the strategic management which is a set of decision and cover the area including environmental scanning, strategy formulation, strategy implementation and evolution and control. essay and paper samples. London Heathrow Airport, England, United Kingdom. Alex Cruz is stepping down as chairman and chief executive of British Airways as its owner, International Airlines Group (IAG), reshuffles top management to tackle the worst crisis in aviation. Cargo tonne km British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer). Keep stakeholders satisfied: Customers, employees, suppliers and shareholders are the key . The company conducts independent research of around 36000 customers each month. stream 4,103m, -56.8 pts The company should manage its competitors and suppliers all the time to gain a competitive advantage in the industry and to provide effective services to customers. Alongside, he invests his valuable time working as a consultant for management firms. On 22 February 2021, British Airways entered into a five year term-loan of 2 billion underwritten by a syndicate of banks, partially guaranteed by UK Export Finance. Stakeholders in British Airways It is possible to classify stakeholders in British Airways as either iOS Version 14.4 (Build 18D52) Quartz PDFContext, AppendMode 1.1 impact on British Airways. Now, it's time to say Goodbye to Unemployment and . The new British Airways loan is 2BN in funding from global banks, but mostly backed by the UK Government via its Export Development Guarantee. BusinessEssay. Also, the major activities of the company depend upon a number of suppliers and employees of the organization. Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. (2022) 'British Airways CSR (Corporate Social Responsibility) Analysis'. British Airways has adopted a number of competitive strategies to gain a large number of customers. British Airways Stakeholders. The airline has a reputation for its focus on customer service, . Risk management by British Airways helps to prioritise and alleviate the risks that the organisation faces. Our vision is to be the worlds leading airline group on sustainability. u201322 The new funding should help British Airways continue to invest in seats . Apply to Stakeholder British Airways jobs now hiring on Indeed.com, the worlds largest job site. Topics covered in this session are: Why is knowing your stakeholders important? British Airways has been chosen in this report to evaluate the strategies of the company. Also in some ways the other economist called Professor Milton Freemans shareholder theory could some how related to this as well, he explained in his theory on how all those stakeholders such as the shareholders, employees, suppliers, customers, government authorities, competitors, and communities are all interdependent on one another, an example for this could be during the pandemic when British Airways almost cancelled all their flights what happened next was thousands of their employees lost their jobs not just for those who were directly working for British Airways but also for those who were working for British Airways suppliers such as the food suppliers and so on. British Airways: Engineering and maintenance services 2015b. British Airways Marketing Research. Now customize the name of a clipboard to store your clips. Being a student of marketing, our professor always gives us assignments on analysis of working styles of various companies. British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . Stakeholder management is an essential part of the CSR of British Airways. /Length 1019 British Airways. u201322 1, pp. stakeholders are the individuals or groups of people that are interested in the working of the company and have the vast potential to affect the operations of the organization. /Length 2045 Web. It is important that the questionnaire should be structured in such a way that it will earn the customer's trust before moving on to the behavioural questions. We've updated our privacy policy. Web. Boon, T. (2019). British Airways provide regular training to its staff members to increase the performance efficiency of its staff members. Further, identification of the problems related to corporate governance without a proper reporting system is also a difficult task. The main idea of Druckers theory is that companies are institutions, and institutions do not exist in isolation. History of British Airways | SeatMaestro. endobj - Managing the performance of a DHL cleaning team of ten members in a live time-critical environment to rectify any arising cabin appearance issues . endstream The article also includes stakeholder analysis in which information regarding stakeholder and their impact on the organization is elaborated. The CSR strategy of British Airways is evaluated using Carolls pyramid of CSR (Carroll 1991). Web. >> This approach helps in identifying the broader range of responsibilities of the corporation and suggests that hierarchical importance of ethics vis--vis other responsibilities (the CSR hierarchy is presented in figure 2). Efforts should be made by British Airways to improve customer relations. We call it BA Better World. Further disclosure of the CSR efforts of the company is also an important aspect to demonstrate transparency. By accepting, you agree to the updated privacy policy. One of the sectors which have been brought under the scanner is the tourism industry, which, though has great benefit to the community, also has extreme negative social and environmental impact. Carroll, AB 1999, Corporate social responsibility evolution of a definitional construct.. 1,155m, -95.3% By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Click here to review the details. By accepting, you agree to the updated privacy policy. Castka, P, Bamber, CJ, Bamber, DJ & Sharp, JM 2004, Integrating corporate social responsibility (CSR) into ISO management systemsin search of a feasible CSR management system framework, The TQM Magazine, vol 16, no. From the analysis of the CSR initiative of British Airways with the aid of Carrolls CSR hierarchy, it is evident that the company presents a clear picture of its CSR related activities. Retrieved 27 December 2019, from https://smallbusiness.chron.com/stakeholders-influence-business-activities-18754.html, Parsa Lohani, M. (2019). 2021-03-04T07:52:49Z Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . They must be concern for the quality of life, that is, for the physical, human, and social environment of modern man and modern community (Drucker 2001, p. 17). /Metadata 4 0 R November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. The company strives to reduce its carbon footprint. 5977. Web. . 4, pp. At British Airways, we're on a journey to create a better, more sustainable future. Another issue is establishing rights of all and a system of justice within the organisation. . 1. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. "British Airways CSR (Corporate Social Responsibility) Analysis." By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Thus, it has been identified that suppliers and competitors are the major stakeholders of British Airways. All the initiatives are a part of economic or legal initiatives, which had to be taken by the company, even if not categorised as CSR (Matten & Moon 2008). The story of British airways began in 1924 when four small air companies merged to form imperial airways limited. Passenger load factor The Perks of Technology in Communication.pdf, Odoo-Powered-by-PlanetOdoo_Thailand_Brochure_2020.pdf, Graviton Migration on AWS - Achieve cost efficiency, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. Further, the company places great importance on increase of their operating performance (see figure 3). The funds will be used to reduce debt and help IAG withstand a prolonged downturn in travel, chalking up a first success for new CEO Luis Gallego who took over from . /Type /Metadata A first look at our newest launches and initiatives. The next part of the paper is an understanding of the background of British Airways and its CSR activities. Thus, BA should increase its focus on new markets. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. British Airways owner IAG suffered a significant shareholder revolt on Tuesday over plans to pay outgoing chief executive Willie Walsh and other executives large bonuses even as it struggles.